Borders Bookstores- A Pioneering Success Story for Al Maya Group
The Al Maya Group is one of the biggest business conglomerates in Dubai and the rest of the UAE. While it is primarily known for a variety of businesses including food distribution, retail (it owns more than 50 supermarkets throughout the UAE), bakery and more, the Group’s biggest turnaround has come with the revival of Borders Bookstore in Dubai. A decade earlier, the parent entity filed officially for bankruptcy in the United States and the bookstore chain Borders today is successfully running in the United Arab Emirates (UAE) and several other Gulf regions. Borders is a precious component in the portfolio of the Al Maya Group . Al Maya Group The Group never thought of doing away with the branding and name Borders at the time of acquisition of complete regional rights earlier. This was irrespective of the situation faced by the parent company in the United States market. The Group felt that since Borders was firmly entrenched in consumer minds, the name change would have needed rebr